In the process, new spaces are opened for reimagining who “we” are – and what “we,” and indeed anthropology, could become. Drawing together both reflections and ethnographic case studies, it interrogates the critical-yet poorly studied-roles played by myriad anthropological “wes'' in generating and influencing anthropological theory, method, and analysis. Truett's customers told him, 'We like it, don't change it again.' And we haven't. That capital A is on purpose it means 'grade A top quality'. On that day, the Chick-fil-A Chicken Sandwich was born. The book provocatively asks, who do “we” anthropologists think “we” are? And how do forms and notions of collective disciplinary identity shape the way we think, write, and do anthropology? This volume explores how the anthropological “we” has been construed, transformed, and deployed across history and the global anthropological landscape. Truett Cathy experimented for years at the Dwarf Grill in Hapeville, GA when in 1964, he finally arrived at the perfect recipe. The book is a collection of essays by leading anthropologists from around the world who come together to query assumptions of a collective disciplinary identity. Who Are 'We'? Reimagining Alterity and Affinity in Anthropology co-edited by Nayanika Mathur has just been published by Berghahn Books (New York). Who Are 'We'? Reimagining Alterity and Affinity in Anthropology edited by Liana Chua and Nayanika Mathur